How do you brand a neighborhood? From posters and banners, to brochures, annual reports and postcards, Florio Design develops the visual branding for the Lincoln Square Business Improvement District’s key events in the cultural mecca of midtown Manhattan. The wide variety of events included fashion week, summer lunchtime music concerts and the celebrated Winter's Eve family holiday festival. The Lincoln Square/Florio Design collaboration delivered vitality, movement, jubilance and visual consistency to the district on behalf of BID sponsors—some of the finest visual and performing arts organizations, restaurants and retail establishments in the world.