UJC (United Jewish Communities) now the Jewish Federations of North America Working closely with the development consultant, Florio Design created the essential marketing materials for UJC's prime fundraising conferences including the General Assembly. We designed visual directions that, while relating to the general environment of UJC, specifically addressed the corporate sponsorship and the diverse audiences for these large-scale conferences. Themes were developed and fleshed out and used for a period of 2 years as a budgetary measure. Florio Design worked with UJC for 5 years.